Rebuild vs refresh: which does your site need?
Many teams say “redesign” when they mean two different jobs. A refresh updates look and clarity. A rebuild replaces fragile structure underneath while keeping what still works.
Choose a refresh when…
The site has few pages, content is mostly fine, and the main problem is dated layout or weak mobile experience.
You want a faster win: clearer hero, better CTA, responsive layout, basic SEO titles — without rewriting the whole product.
Our Site Refresh package is built for this: 1–3 pages, modern responsive design, and one revision round.
Choose a rebuild when…
Editing content is painful, the stack is obsolete, or SEO and redirects need a controlled migration.
You need an admin panel, analytics, social previews, and a cleaner information architecture.
For apps, rebuild often means a new stack, release pipeline, and UX for core journeys — not only new colors.
Protect what you already earned
Keep the domain. Plan redirects. Preserve important URLs where possible.
For store apps, plan updates so listings and reviews are not put at risk.
If you are unsure, send the live link — we will say refresh, rebuild, or custom before any invoice.
Have a similar question? Send a short brief — we reply with a realistic next step.
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